Friday, 28 February 2014

Want to be Termed Useless Husband? Buy Useless Asian Paints product.




Ms. Deepika Bhardwaj, a Journalist and Documentary Film maker recently brought to our notice in SIF Yahoo group that an extremely condescending campaign from Asian Paints has started which is called ‘Husbands are Useless’ as they cannot select the right color of the house. Ms Bhardwaj believes that all sensible people, men and women alike must protest against such Company’s’ Useless activities to sell their Useless products. 




Many members had already started to file compliant at Advertising Standards Council Of India .


Mr. Janak Merchant wrote to Mr. Ashwin Dani,  Mr.Ashwin Choksi, and Mr. Abhay Vakil, of Asian Paints: Are you all three aware about this campaign being run by your company on Facebook? “Husbands are useless.”

Are you aware that it is not at all humorous? What does the caption say? Is it not insulting to husbands? Has your own company been built by useless husbands? Are married shareholder husbands of Asian Paints useless? Your campaign caption itself means that the married people working in your company all are useless, including the directors of your company who all are married, including the workers who actually paint walls of your customers. I have met you in the AGMs and have been your company shareholder and recently for my new flat also I used Asian Paints. Now the obvious choice would be Kansai. I hope you all realize that till this campaign has been launched there were many who used your product. Many now will not. If your marketing dept does not know how to use their brains then it is high time that only rational people appointed. Otherwise why don't they also start another campaign "wives are useless?" Well it would be highly irrational to even recommend that.

Dr. Dinesh Khanna, a practicing doctor from UK emailed: I am deeply saddened and ashamed to watch your adverts 'Husbands are useless'. This is the height of spreading misandry in the society. It is because of people like you that Men and husbands in generally get a bad reputation without doing anything wrong. Because of people and companies like you, lakhs of Indian husbands suffer in silence because of the widespread misandry in society.

If the creators of the video are men/husbands, I think they would need a serious psychological review since this symptom of lowered self-esteem is a clear sign of depressive disorder. Lack/poor sense of humor is suggestive of autism or aspersers syndrome. I am sure the creators suffer from either of these two conditions. I also wonder if the male employees and stakeholders of the company also feel they are useless. If so, then God save the company!

It is one thing to be artistic; it is another to be out rightly prejudiced. I hope someone will drop-in a complaint against your company and sue you for airing such a misandrous advertisement, Shameful indeed.

Since I have Indian roots, it becomes my responsibility to oppose anything that divides the nation and seeds hatred within India. I vow never to use any Asian paints product and will ask others to shun using your products within India and abroad.

Mr. Partha Sadhukhan, a blogger has created a blog The 'Useless' husband speaks | The fighter for innocent people .



In his blog, Mr Sadhukhan draws our attention to how Asian paints have replied with monotonous answers when many Indians have started to complain about the advert. Asian paints are deluded that the advert is ‘humorous’ and no husbands have been hurt. Mr Sadhukhan also brought to our notice that the company has 14 directors and all are husbands, so naturally the question arises whether their company directors are useless. How can the company assure a common man that their product and service are not useless? If the directors of the company are useless husbands themselves, if they are failing to select the color of their own homes, how they can claim they can offer a common man useful advice or useful product?


If we see some news it proved beyond reasonable dought how the uselessness of their sales/marketing team failed to get sufficient order to run their factory and company came out various excuses for shut down of plant , as a Marketing man is not difficult to understand , if company have sufficient order flow , they never go for shut down in excuses.

Asian Paints shuts powder coatings plant at Baddi, Himachal Pradesh

 Asian Paints shuts down plant operations in Tamil Nadu - IndiaInfoline

 Asian Paints temporarily shuts two plants in Egypt - The Economic ...

Now if any advertisement had been made labeling a wife as USELESS in the name of Humor, not only Women’s organizations, but all media anchors would have bashed them left, right and center. Does their useless marketing team have courage to term any wife as USELESS in any of their advertisements? If they dare create such an advert labeling a wife, they will face the wrath of women’s organizations and media; and will then realize labeling someone USELESS is not funny.


In the last 2-3 days I have received various complaints not only from husbands, but also from many women expressing concern that such type of advertisements are creating disharmony in their family as their husbands feel ridiculed since they had purchased Asian paints for their home.


The advertisements labeling Husbands are useless, is nothing but promoting domestic violence against men by their wives through verbal, mental and economical abuse. This will definitely lead to disharmony in our society, arguments within the family and hence lead to souring of relationships.

I would urge the company to immediately remove such advertisements and offer an apology and a promise that such sexist, provocative, hurtful and demeaning advertisements would never be created by them. An arrogant reply that husbands have not been hurt and the advert is in good humor will not be accepted.
So that they can smell the coffee, I would also urge the company directors and its employees to refer to NCRB (National Crime Records Bureau), which reports that in India every year more than 68,000 married men end their lives. This equates to death of a husband every 9 minutes in India. Such adverts will only worsen the situation. The face of crime is rapidly changing and I would want them to realize that crime knows no gender. Please read this Wife engages contract killers to bump off husband .
I will be waiting for the necessary action from the company. I also propose taking strong action against all those people and companies who create such male-hating advertisements. Till the time Asian paints do not remove the advert, I will request all our SIF and associated members to Boycott all Asian Paints product and company shares. I have already sold all my shares of Asian Paints due to their Useless advert. We may be labelled Useless by them but we do have brains!
If their marketing team is so Useless that they need to demean a gender, I suggest the company to come to us at SIF. Our members work in TOP MNCs all across the world in the fields of Sales, Marketing & Media and we have created wonderful advertisements that carry mass appeal. If we can make adverts for Google, we can make adverts for Asian paints as well that are not demeaning, hurtful and obnoxious. We will ensure that our advert helps promote the product and also encourages domestic harmony within the family.
Asian paints must stop creating and sharing such useless adverts from immediate effect and also do some CSR activity for the welfare of men. These vulnerable men end their lives due to domestic violence in their own homes and inadvertently such adverts are promoting such violence against men.
Swarup Sarkar


Thursday, 27 February 2014

Save Indian Family Movement - Foundation Day

Save Indian Family ( SIF)  Movement started on 10th March and this is the first time that we have planned to Celebrate what we always should have celebrated : Save Indian Family Movement - Foundation Day

This Foundation day marks the start of Hope, Hope that Men can live with Dignity, with Respect, with their own Aspirations and Life.

SIF came into formation on 10th March 2005 (see the cover picture of this event) and to Celebrate this biggest step towards Men's welfare and to give hope to Families across the globe, we are celebrating Foundation Day in 2014.

It takes 9 months for a child to take birth, it took us 9 years to celebrate the Foundation of the very backbone of the SIF Movement . And we celebrate it on 9th March 2014.

So there is a mega celebration happening in Delhi and ALL ARE INVITED along with your Parents and family.

We would be unveiling the FIRST EVER Magazine of SIF, namely "Save Family Magazine".

All members are invited to share Articles, Poetry, Stories, Research in Save Family Magazine. Language would be English and the Word Limit is 1500-2000 words.

This magazine will mark our step into publications and we will make the BEST mark with it.


On the Eve of Foundation day a "Save Family Magazine" will be lunched print as well as e-copy also.

Coming Soon : 





Friday, 21 February 2014

Harmony in society: Swarup Sarkar at TEDxGBU




Founder member: Save Family Foundation
Promoting family & marital harmony to support/help the distressed men and their families.



In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

Was Iswar Chandra Vidyasagar a spineless Mama's Boy?



Iswar Chandra Vidyasagar


After meeting more than 6500 people in SIF and more than 250 Feminist, my only advice to all women who want a happy married life and their Husbands as equal partner in their life is - never ever use the word "mama's boy  directly or indirectly to your Husband. The relationship between a Child and a mother in India is not made by any force or Law or by meeting on Facebook or at some pool party or by calculating the combination of beauty or brain. 

You may get some success temporally to detach your husband from his parents and made him a "Joru-Ka- Gulam" but you had given him so much pain that he may not express the same by crying in front of you but he had already termed you a Happiness Killer in his life and will definitely outburst one day and then no Law of the land or your funded campaign on TV/movie/society will able to save your relationship. More than 90% relationship become soared as Women directly or indirectly indicates their Husband as a Mama's Boy.

In our school days many of us might have read the story of Ishwar Chandra Vidyasagar who took the initiative in proposing and pushing the Widow Remarriage Act XV of 1856 (26 July) in India. 


But Vidaysagar was very fond of his mother and was very obedient of her. Once during his early education years, while he was staying and studying away from home, his mother asked him to come and visit her. When he arrived at the river bank, all the boatmen refused to cross the river because of an impending storm. Unable to persuade anyone as all the boatmen were afraid of the bad weather, he started swimming across the river. This anecdote of his life not only symbolizes his fearlessness and bravery but also his blind obedience to his mother whom he loved and revered very much.


Now in 21st century many bold women as well as many alpha men who claims to be icons of feminism and champions of women empowerment may term him as a "Mama's Boy "
Ramesh Singhinia 34, working in an MNC in Delhi as HR manager, had been continuously reminded to directly or indirectly that don't be a mama's boy by his self claimed bold/educated wife. Every effort had been made to detach him from his mother who lives in West Bengal along with her husband.


Mr. Singhinia had been termed as a spineless mama's boy when his wife wanted to wear a Bikini in a family function which was held in a Club. His mother advised his bold and educated wife not to do the same. Whatever love, care, gift, jewellery, cloths she had given to her daughter-in-law became immaterial and her such advice was termed as regressive and abusive. She was even termed as a criminal and dowry seeker under 498A.


Mr. Singhinia reached the Women cell, observed openly in front of DCP his 21st century bold educated wife demanding from him: "Your mum should not come to our home and you should not even keep any relation with your mother. It is too much to handle to your mother's all old fashioned advice/customs. Choose for yourself, you want your mother or me, your wife. If you can't detach yourself from your mother give me 75 lakhs by selling your home which is under joint name with your mother and I will agree for a divorce".

Mr. Singhinia refused to buckle under such blackmailing, result after one month 498A was registered and the case reached to a Delhi court. In front of the Judge the wife kept repeating the same demand. Surprised, even the Judge was silently observing the same without any reaction as recently Supreme Court of India told any absurd verbal allegations by Daughter-in-law against her mother-in-law first register the 498A FIR. Let the Trial court decide the allegations wrong or right, till then the mother have to live as a dowry seeker for next 10 to 12 years, but FIR should not be quashed on the ground of abuse the process of LAW.

Mr. Singhinia’s mother is not alone, many mothers had been already thrown out of their own house under DV act or living silently under the ill treatment by their daughters-in-law, but there is no law by which she can seek justice under present Domestic Violence act or 498A.


Now Mr. Singhinia joined SIF movement and decided to fight the case for Next 20 years in court, prefer to be a proud Mama's boy than a "Joru-Ka-Ghulam" and Mrs. Singhinia joined award winning Feminist group and nowadays teaching Indian men how to be a good life-partner like Savan Kumar who took his wife to London to see smile on her face.


Hope very soon the biography of Iswar Chandra Vidyasagar is also going to be out of our text book soon (the name and place had been changed to protect the victim's identity).